About BKTY’s founder, Ida Ufferman
No matter how much we accomplish, many of us grapple with an ugly inner critic. We feel like we’re never doing enough, never working hard enough, never enough.
As a mother of two and former attorney, I know what it’s like to live under pressure in a fast-paced world. After a lifetime burdened by perfectionism, I realized that being kind to myself wasn’t selfish. In fact, it was necessary to do all that my life demanded of me.
That’s why I created bkty: a mindful stationery line that uses powerful affirmations to help you change your inner dialogue and believe in yourself. In just a few minutes a day, our bkty cards can help you or a loved one invite more ease and joy into your everyday life. With bkty, instead of waiting for others’ approval, we practice kindness toward ourselves,
as inherently flawed as we are.
Will you join me?